Freely’s brand celebrated its first birthday in 2025, and what better way to celebrate than with an event bringing together partners, talent and the Freely team at London’s Outernet. We were commissioned with the exciting task of branding the huge screens for the evening, developing a selection of bespoke motion elements to fill the room and visually bring the Freely brand to life in the space.

This was then complemented by a range of hand-drawn animations and illustrations that could bring a layer of personality to the piece and provide a playful approach to the often serious nature of examinations. This suite of design assets were then available to be used across the broader comms campaign.

CREDITS
Client: Freely (Everyone TV)
Freely Team: Jessica Frost, Bea Larrington-Spencer
Creative Director: Sam Harvey
Motion Design: Josh O’Leary, Matt Fowler
Collaboration with Ratchet
Ratchet Team: Katherine Nathan, Pauline Russell, Gareth Thomas